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From Apryl Duncan, Former About.com Guide to Advertising

Super Bowl XL: Budweiser

Sunday February 5, 2006
9:28:59 - A stadium full of people do the wave to simulate beer being poured into a glass and then being emptied as if someone's drinking it. Another one of those ads that keeps you watching for the effects and another winner for Budweiser.

Comments

June 27, 2006 at 3:11 am
(1) jane thompson says:

Is this ad for real or was it computer generated

June 27, 2006 at 2:47 pm
(2) advertising says:

Hi Jane,

A little bit of both. Follow this link to see an in-depth explanation of how the ad was created:
(Look for “The Wave”)

http://cgw.pennnet.com/Articles/Article_Display.cfm?Section=ONART&ARTICLE_ID=255150&VERSION_NUM=2

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