Google to Pay $90 Million to Advertisers
Thursday March 9, 2006
Search engine Google has settled a "click fraud" lawsuit by paying up to $90 million to advertisers. The suit alleged that advertisers were overcharged for bogus clicks on their text ads.
Google's ad program is set up to charge advertisers when someone clicks through the advertiser's text ad. But when someone sits there and deliberately clicks through the ad numerous times just to land on the home page of the advertiser, the act is called click fraud.
Advertisers with Google since 2002 will now have their account credited if there are ad rate charges showing click fraud. Yahoo is also named in the suit but the search engine plans to fight those charges in court.
Motives for click fraud vary. Some have found click fraud to be related to scam artists while others have found the act to be the work of people just wanting to cause trouble for a company.
Google's ad program is set up to charge advertisers when someone clicks through the advertiser's text ad. But when someone sits there and deliberately clicks through the ad numerous times just to land on the home page of the advertiser, the act is called click fraud.
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Advertisers with Google since 2002 will now have their account credited if there are ad rate charges showing click fraud. Yahoo is also named in the suit but the search engine plans to fight those charges in court.
Motives for click fraud vary. Some have found click fraud to be related to scam artists while others have found the act to be the work of people just wanting to cause trouble for a company.
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