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From Apryl Duncan, Former About.com Guide to Advertising

Chrysler Comments on Caliber Controversy

Monday April 10, 2006
Several gay rights groups have come forward citing concerns over Chrysler's 2007 Dodge Caliber commercial featuring a fairy that turns a tough guy into a preppy-looking man. The controversy has spread across ad industry blogs over the net and Chrysler admits the company has received complaints about this particular commercial. Suraya Bliss, a spokeswoman for Chrysler told the Detroit Free Press, "We're kind of surprised that people are making a conclusion about someone's sexual orientation based on the clothes they're wearing." Chrysler stands behind its commercials and has no plans to pull the ads.

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