Ford Launches New Tagline With American Idol Spokesperson
Tuesday April 25, 2006
Ford Motor Company is signing first season "American Idol" winner Kelly Clarkson to pitch a new tagline. The new tagline "Bold Moves" and Clarkson as pitchwoman are both getting the approval of dealers and industry pros who say her clean image will be good for the automaker's image. They also say the tagline is a huge improvement over "Built for the Road Ahead" and the one prior, "If You Haven't Looked at a Ford Lately, Look Again."
More on Clarkson's Role with Ford:
A new ad campaign starring Clarkson is currently being planned. Country singer Toby Keith will continue to be the spokesperson for Ford trucks.
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More on Clarkson's Role with Ford:
A new ad campaign starring Clarkson is currently being planned. Country singer Toby Keith will continue to be the spokesperson for Ford trucks.
Comments
Hello, I was just wondering what the name of the song on the Ford Bold Moves Commercial titled “Anthem” was called. I know it’s by Kelly Clarkson but I really want to know the name of it because I really REALLY love it!! Please e-mail me back with the title of the song if you can. Thank you so much! -Michelle
Hi Michelle,
The new song used in the commercial is titled, “Go.”
-Apryl Duncan
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