Ford Makes Another Bold Move
Friday April 28, 2006
After signing Kelly Clarkson to pitch Ford and its new tagline "Bold Moves" this week, the automaker is making another aggressive move. Ford is planning a reality show where contestants create cars.
The show's concept is to allow contestants to design dream cars by working with Ford designers. The show will be shopped to the major networks but a deal has not been finalized as of this writing.
The new ad campaign featuring Kelly Clarkson debuts during Tuesday's American Idol on Fox. The first commercial, titled "Anthem," will feature Clarkson singing a new song for Ford.
One commercial shows a father teaching his son how to drive a Mustang GT. Another shows a mother and daughter standing on the edge of a cliff before leaping into the water below. Ford called a special meeting for dealers to get a sneak peek into the new ad campaign and asked for them to plan on local and regional advertising.
The show's concept is to allow contestants to design dream cars by working with Ford designers. The show will be shopped to the major networks but a deal has not been finalized as of this writing.
- Ford Signs Clarkson: American Idol Winner to Pitch Cars
- Celebrity Endorsements: Kelly Clarkson's Endorsement Deals
- The Votes Are In: American Idol is a Power Marketing Machine
The new ad campaign featuring Kelly Clarkson debuts during Tuesday's American Idol on Fox. The first commercial, titled "Anthem," will feature Clarkson singing a new song for Ford.
One commercial shows a father teaching his son how to drive a Mustang GT. Another shows a mother and daughter standing on the edge of a cliff before leaping into the water below. Ford called a special meeting for dealers to get a sneak peek into the new ad campaign and asked for them to plan on local and regional advertising.
Comments
what song is she signing ??? what is the title
it’s called “go” i googled it.
We want this song released as a single! It is AWESOME
The song is soooo good!
Here is a link for you to get the song “GO” by Kelly Clarkson.
http://media.ford.com/digital/Kelly_Clarkson_Go_60.mp3
The Kelly Clarkson commercials are great, but who is the guy that appears in the new Shelby Mustang commericals. He take a shelby to Germany to drive because he likes the speed limits? Can anyone help me find out who this is? The commercial is called “Mustang Germany Spot” I think.