Volkswagen Makes an Impact on Consumers
Monday May 1, 2006
The new Jetta commercials taking consumers along for the ride and into the path of a car crash are getting results, according to VW. The automaker reports the crash safety ad campaign that began on April 10 has 37-percent more consumers requesting a brochure through the call center and 56-percent more through the Web site, compared to the first two weeks of March. VW also says price quotes for the Jetta through the Internet are up 58-percent.
Update: Volkswagen brought back the commercials for another round of airing in August 2006.
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Update: Volkswagen brought back the commercials for another round of airing in August 2006.
Comments
I’m glad the ads are being replaced. I don’t think they took into account those of us that suffer from post-traumatic stress syndrome. I know I’ll never buy a volkswagen after those.
Perhaps if people paid attention to the ads, there would not be as many people with post traumatic stress syndrome becuase there would be less crashes! Prevention is the best medicine.