Disney/Pixar's Cars Has More Than 350 Product Tie-Ins

Disney and Pixar's summer movie Cars is gearing up to make money on more than just the movie. There are over 70 licensees and more than 350 product tie-ins.

• Complete List: Cars Gear Hitting the Shelves
• The Promotion: Cars Gets the Biggest Exposure for a Disney/Pixar Film

Partners for the movie include State Farm Insurance, Target, Kellogg's, Kelley Blue Book, iTunes, Goodyear and the US Department of Transportation, among others. Almost 70 toy cars have also been developed. Playsets, tents, crafts, books, handheld games, decor, tennis shoes, bath towels and even pinatas are just some of the Cars gear being released.

More on Cars:

The movie is aimed at children, especially boys age 3-6 and their parents. Cars and its marketing blitz open June 9.