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From Apryl Duncan, Former About.com Guide to Advertising

NASCAR Gets New Sponsor: Scientology

Friday June 9, 2006
Next time you head out to the track, you might see a book cover. On a car.

Dianetics, the book written by Scientology founder L. Ron Hubbard, is slated to become a new sponsor in the NASCAR circuit. The move is to promote both Scientology and the "Ignite Your Potential" Dianetics Racing Team. More on the Newest NASCAR Sponsor:

Kenton Gray will drive for the Dianetics team. He credits the book with helping him become a better race car driver.

The team won't be racing in the Nextel Cup just yet. Reports show they'll first start out in a smaller circuit.

Scientology is the religion Tom Cruise follows. Cruise also starred in the 1990 racing movie, Days of Thunder.
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