Ford Signs American Idol Winner Taylor Hicks
Thursday June 15, 2006
American Idol winner Taylor Hicks will star in national commercials to promote Ford Motor Company's "Drive on Us" year-end sales event. Hicks will perform the song "Possibilities" in commercials that begin airing June 15.
- Press Release: Ford Lands American Idol's Taylor Hicks
- :30 Radio Commercial: MP3 Audio File
- :60 Radio Commercial MP3 Audio File
- Ford Signs Kelly Clarkson: Clarkson to Launch "Bold Moves" Tagline
- Ford Wants a TV Show: Ford Makes Another Bold Move
More on Ford's Commercials with American Idol Winners:
It's been less than two months since Ford launched its new tagline "Bold Moves" with first season American Idol winner Kelly Clarkson. Ford has been an American Idol sponsor since 2002.
The "Drive on Us" promotion is scheduled to end July 31. No word yet on if Ford plans to use Hicks in any of its promotions after that date.
