Dodge Gets Kudos for Brangelina Baby Ad Placement
Monday June 19, 2006
When millions of people check out the People magazine issue featuring pictures of Brad Pitt and Angelina Jolie's baby, they'll also get an eyeful of the Dodge Caliber. DaimlerChrysler snatched up a four page print ad spread after People made the offer.
More on Dodge's Ads in People's Baby Shiloh Issue:
Both People and Dodge will not say how much the ad deal cost. A spokesperson for People says four page ads typically cost around $230,000. However, with a special edition like this, Dodge more than likely paid a higher price tag to get that close to baby Shiloh and all of the eyes just waiting to take a peek at her.
People paid an estimated $4 million for the first pictures of Shiloh. The magazine raised its cover price to $3.99 just for this edition.
- Product Placement for Shiloh: PR Firm Claims Victory with Brad and Angelina's Baby
- Caliber Controversy: Gay Group Calls Commercial Offensive
- Chrysler Comments: "Surprised" Over Controversy
- Celebrity Endorsements: Brad Pitt's Celebrity Endorsements
More on Dodge's Ads in People's Baby Shiloh Issue:
Both People and Dodge will not say how much the ad deal cost. A spokesperson for People says four page ads typically cost around $230,000. However, with a special edition like this, Dodge more than likely paid a higher price tag to get that close to baby Shiloh and all of the eyes just waiting to take a peek at her.
People paid an estimated $4 million for the first pictures of Shiloh. The magazine raised its cover price to $3.99 just for this edition.