Pontiac Launches Edgy Hispanic Campaign

Pontiac has released two commercials in its Diseñado Para Seducir (Designed for Seduction) new ad campaign. The ads will air on Spanish-language channels.

• See the Ad: "Grab" Commercial
• See the Ad: "Traffic Stop" Commercial
• Press Release: Pontiac Launches Diseñado Para Seducir Campaign
• More News: Auto-Related Ad News

One commercial, called "Grab," shows a steamy makeout scene that ends up with the woman getting the keys to a red Solstice out of her bofyriend's pocket. The other commercial, "Traffic Stop," features a sexy female cop pulling over a man driving a G6 convertible. She walks around the car checking him and the car out and then drives away without giving him a ticket.

More on the Diseñado Para Seducir Ad Campaign:

Hispanic ad agency Accentmarketing created the commercials. The ads feature the song "Una Linea de Luz" by Mexican band Kinky.