Denny's Trades Employees for Customers
Friday June 30, 2006
Denny's has ended its campaign featuring real employees talking about how they serve customers. A new ad campaign debuts this week trading those employees for customers who talk about why they like Denny's.
More on the Denny's Campaign:
Denny's is spending $70 million on the ad campaign for network, cable TV, radio and online ads. The restaurant is also thinking about incorporating consumer-generated short films into the campaign, giving real people the chance to explain what they love about Denny's.
Previous Denny's ad campaigns have also used celebrities like The Jeffersons actors Isabel Sanford and Sherman Hemsley as well as Muppets Miss Piggy and Kermit the Frog.
- More News: Food-Related Ad News
More on the Denny's Campaign:
Denny's is spending $70 million on the ad campaign for network, cable TV, radio and online ads. The restaurant is also thinking about incorporating consumer-generated short films into the campaign, giving real people the chance to explain what they love about Denny's.
Previous Denny's ad campaigns have also used celebrities like The Jeffersons actors Isabel Sanford and Sherman Hemsley as well as Muppets Miss Piggy and Kermit the Frog.


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