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Apryl's Advertising Blog

By Apryl Duncan, About.com Guide to Advertising since 2000

Denny's Trades Employees for Customers

Friday June 30, 2006
Denny's has ended its campaign featuring real employees talking about how they serve customers. A new ad campaign debuts this week trading those employees for customers who talk about why they like Denny's. The customers, who are really actors, include an older man who says Denny's thinks he deserves bacon and sausage but his wife doesn't. In another ad, a mom says she loves Denny's because it fills her teenage boys up. A club kid talks about how he likes to go to Denny's late at night.

More on the Denny's Campaign:

Denny's is spending $70 million on the ad campaign for network, cable TV, radio and online ads. The restaurant is also thinking about incorporating consumer-generated short films into the campaign, giving real people the chance to explain what they love about Denny's.

Previous Denny's ad campaigns have also used celebrities like The Jeffersons actors Isabel Sanford and Sherman Hemsley as well as Muppets Miss Piggy and Kermit the Frog.

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