Sprint Taps Will Ferrell for New Commercials

Will Ferrell made his debut for Sprint over the weekend, promoting his new movie and exclusive movie content you can only receive if you're a Sprint Vision customer. In the commercials, Ferrell takes the role of Ricky Bobby, the lead character in his upcoming movie Talladega Nights: The Ballad of Ricky Bobby.

• Press Release: Will Ferrell Stars in Sprint Commercials

Most of the commercials were completely improvised. Sprint's Vice President says Will Ferrell isn't the one promoting the content, Ricky Bobby is.