Chevrolet Taps College Students for Super Bowl Ad

Chevy is holding a Super Bowl College Ad Challenge and the winner will have their commercial produced to air during Super Bowl XLI in 2007. The contest asks college students to design a storyboard and script for a 30 second TV commercial.

• The Contest: Chevy Super Bowl College Ad Challenge
• Press Release: Students Get Chance To Produce Super Bowl Ad
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The top five submissions will win the chance to pitch the concept to Chevy and ad agency Campbell-Ewald in Detroit mid-November 2006. The winner will then work with the agency to produce the commercial and see it air during Super Bowl XLI.