Wal-Mart Ads to Defend Company's Reputation
Monday January 8, 2007
The world's largest retailer is launching a new ad campaign defending the company's reputation. Wal-Mart has been heavily criticized over the years by everyone from labor unions to politicians.
- Smile: Wal-Mart Wants to Trademark the Smiley Face
- Wal-Mart Apologizes: Controversial Nazi Ad Sparks Protest
- Stepping Up the PR: Wal-Mart Wants to Protect Public Image
