Super Bowl XLI Ads Tap Into Consumer Ideas
Thursday January 18, 2007
Super Bowl XLI has marketers going out of the box for ideas. They're looking to the consumer to pitch the high-priced commercial.
More on Companies Using Consumer Ideas for Super Bowl XLI Ads:
Chevrolet took a different approach. The automaker hit the college campuses to get students to pitch a Super Bowl commercial that will also hit the air.
The NFL is also getting into the game. At a few NFL stadiums, people were able to come and pitch their own ideas for a Super Bowl commercial.
While most marketers retain the right not to run the winning pitch, the move is still a risky one for companies. They're banking a reported $2.6 million for a successful :30 commercial during Super Bowl XLI. For consumers, the chance to pitch a commercial of this magnitude is priceless and for most it's a once-in-a-lifetime opportunity.
- Super Bowl XLI Coverage: The Advertising Side of the Game
More on Companies Using Consumer Ideas for Super Bowl XLI Ads:
Chevrolet took a different approach. The automaker hit the college campuses to get students to pitch a Super Bowl commercial that will also hit the air.
The NFL is also getting into the game. At a few NFL stadiums, people were able to come and pitch their own ideas for a Super Bowl commercial.
While most marketers retain the right not to run the winning pitch, the move is still a risky one for companies. They're banking a reported $2.6 million for a successful :30 commercial during Super Bowl XLI. For consumers, the chance to pitch a commercial of this magnitude is priceless and for most it's a once-in-a-lifetime opportunity.