GoDaddy's Agency Resigns Over Super Bowl Ad

Shine Advertising Company has resigned from the GoDaddy.com account over Super Bowl XLI ads. The agency cites creative differences as the reason for the split.

• Press Release: Shine Resigns GoDaddy Account
• The Multimillion Dollar Decision: GoDaddy Plays in the Super Bowl

GoDaddy.com hired Shine Advertising Company over a month ago after a two-month review. The agency had been working on Super Bowl XLI commercials that also included viral marketing.

GoDaddy.com founder and CEO Bob Parsons confirms his company will have two commercials in Super Bowl XLI. They will not be the work of the Shine Advertising Company, though.