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Publicity Stunt Costs $2 Million

By February 5, 2007

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Turner Broadcasting and New York ad firm Interference have agreed to pay $2 million after a publicity stunt for the Cartoon Network's Aqua Teen Hunger Force was mistaken for a terrorist threat. The $2 million will cover the costs Boston incurred for police and other state agencies. The agreement reached gives $1 million to Boston, Somerville and Cambridge. The other million will go toward homeland security and other similar programs.

More on This Publicity Stunt:

The scare happened after light board devices spotted on Boston bridges and on a street corner were mistaken for bombs. Turner Broadcasting apologized for the mistake and alerted authorities to the location of other light boards in ten cities.
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