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Apryl's Advertising Blog

By Apryl Duncan, About.com Guide to Advertising since 2000

Publicity Stunt Costs $2 Million

Monday February 5, 2007
Turner Broadcasting and New York ad firm Interference have agreed to pay $2 million after a publicity stunt for the Cartoon Network's Aqua Teen Hunger Force was mistaken for a terrorist threat. The $2 million will cover the costs Boston incurred for police and other state agencies. The agreement reached gives $1 million to Boston, Somerville and Cambridge. The other million will go toward homeland security and other similar programs.

More on This Publicity Stunt:

The scare happened after light board devices spotted on Boston bridges and on a street corner were mistaken for bombs. Turner Broadcasting apologized for the mistake and alerted authorities to the location of other light boards in ten cities.

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