1. Home
  2. Business & Finance
  3. Advertising
Advertising Blog

From Apryl Duncan, Former About.com Guide to Advertising

Snickers Commercial Pulled After Complaints

Thursday February 8, 2007
A Snickers commercial where two mechanics accidentally kiss and then do something "manly" to make up for it has been pulled. The commercial made its debut during Super Bowl XLI's first quarter. The Gay and Lesbian Alliance Against Defamation (GLAAD) and the Human Rights Campaign complained about the ad to Masterfoods, who makes Snickers, saying the ad's message is anti-gay. Alice Nathanson, a spokesperson for Masterfoods issued a statement saying the purpose of the ads was to "capture the attention of our core Snickers consumer." The statement goes on to say that the ad wasn't meant to be offensive and will be pulled from TV and the Internet.

More on the Snickers Commercial:

The company's Web site also featured an alternate ending where the men attack each other instead of ripping out their chest hair. It also had video of NFL players reacting to the kiss. That content has also been taken down.
Explore Advertising
About.com Special Features

10 Things You Can Do Today to Improve Your Credit

Easy steps to take control of your credit card debt. More >

Year End Tax Planning

Discover financial planning opportunities with these three tips. More >

  1. Home
  2. Business & Finance
  3. Advertising

©2009 About.com, a part of The New York Times Company.

All rights reserved.