Suicide Prevention Group Wants GM Ad Yanked

The American Foundation for Suicide Prevention wants GM to remove its ad featuring an assembly line robot that jumps off a bridge. The organization has sent a letter to GM telling the automaker it needs to pull the ad from the air and the company's Web site as well as issue an apology.

The commercial made its debut during Super Bowl XLI. The ad aired during the second quarter.

• Super Bowl XLI Ads: Sideline Wrap Up
• Snickers Controversy: Homophobic Claims Get Ad Pulled

The AFSP says the commercial makes fun of mental illness and depression. The group suggests people might see the ad and think suicide is an option when they're faced with problems.

More on the GM Commercial:

GM doesn't plan on removing the spot. It's next scheduled air date is during the Academy Awards on ABC February 25.

The AFSP's complaint comes on the heels of GLAAD and the Human Rights Campaign getting a Snickers ad that also debuted during the Super Bowl pulled from airwaves and on the Internet. The two organizations said the Snickers commercial was anti-gay.