Hyundai Offers Free Music to Lure Customers

Hyundai continues to attract attention in the advertising world with its new Web campaign. The automaker is offering free music downloads through banners for alternative band The Ataris.

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Users click the banner and then watch a 30-second commercial for the Hyundai Elantra. While watching the spot, the band's music file is downloaded to the user's computer. The song can also be sent to cell phones for a ringtone.

Hyundai is targeting the banners specifically for music and entertainment sites. The company's aiming for drivers in the 18-49 demographic.