Easter Egg Dye Gets First Ad Campaign

For the first time in the 125 years Paas Easter Egg Decoration Kits has been in business, the company is getting its first TV commercial. The 15-second commercial will debut on cable networks like ABC Family, Food Network, Hallmark and Lifetime.

The commercial's focus centers around the family traditions of dyeing Easter eggs together. A boy helps his little sister learn how to turn a white egg blue.

Paas launched a print campaign last year and will reuse those ads in women's and general interest magazines this year. Last year's print campaign rang up at $700,000 and the company is increasing this year's ad budget to $1.1 million for both print and TV.