Bartles & Jaymes Duo to Make a Comeback

Icons Frank and Ed, who pitched Bartles & Jaymes Wine Coolers in the 80s, are going back to work in a new ad campaign. The brand is targeting women in 35 and older in a two-year advertising plan to win consumers.

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David Rufkhar, who portrayed the original Frank, passed away in 1996. Dick Maugg played Ed. Auditions for a new Frank and Ed are in progress.

The brand's ad campaign will showcase classic TV commercials. The new Frank and Ed will also show up at places like movie premieres and sporting events to give them a more hip look. Bartles & Jaymes plans to target the 25-35 year old demographic next.