Icons Frank and Ed, who pitched Bartles & Jaymes Wine Coolers in the 80s, are going back to work in a new ad campaign. The brand is targeting women in 35 and older in a two-year advertising plan to win consumers.
The brand's ad campaign will showcase classic TV commercials. The new Frank and Ed will also show up at places like movie premieres and sporting events to give them a more hip look. Bartles & Jaymes plans to target the 25-35 year old demographic next.
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The brand's ad campaign will showcase classic TV commercials. The new Frank and Ed will also show up at places like movie premieres and sporting events to give them a more hip look. Bartles & Jaymes plans to target the 25-35 year old demographic next.
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