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From Apryl Duncan, for About.com

Ford Breaks New Edge Commercials

Tuesday April 17, 2007
Ford Motor Company has teamed with writer and director David Mamet for two new Edge commercials. The ads for the crossover will debut during American Idol Tuesday April 17. Ford says the commercials were inspired by its customers trading in their cars for the Edge. One commercial is titled "Quieter than a Lexus" and the other is called "Quicker than a BMW."

The commercials will mark Mamet's directorial debut for commercials. The ads were created by the JWT agency in Detroit.

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