Chemistry.com Goes After eHarmony
Monday April 30, 2007
Dating Web site Chemistry.com is going after competitor eHarmony.com in a $10 million ad campaign debuting this week. The campaign uses "rejected" eHarmony clients with lines like "We don't know why eHarmony has rejected over a million people looking for love" with a rubber stamp-like graphic featuring the words "Rejected by eHarmony."
eHarmony.com is increasing its ad spending for 2007. In 2006, the company spent $117 million.
- Related News: Daters Sue Match.com and Yahoo
eHarmony.com is increasing its ad spending for 2007. In 2006, the company spent $117 million.
Comments
One of my friends is getting married next year to the woman of his dreams. They’re perfect for each other and they see each other as soul-mates. They also have alot in common, including the fact that they’re both eHarmony rejects!