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From Apryl Duncan, for About.com

Movie Contest Promotes Spider-Man 3

Tuesday May 1, 2007
It's summer time and movie tie-ins are on the rise. The May 4 release of Spider-Man 3 has fans creating their own Spider-Man webisode to help promote the movie. Entries can be as short as 15 seconds or as long as two minutes. Fans will vote online for their favorite, a panel from the sponsors will narrow the field to ten and the producers of the movie will then determine the top five.

More About the Promotion:

Target, Columbia Pictures and Marvel are sponsoring the promotion for Spider-Man 3. A major promotion for the movie featuring Spider-Man 3 branded products in 7-Eleven stores just wrapped April 30.
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