Redux Beverages has pulled its energy drink "Cocaine" off the shelves. Last month the FDA issued a warning to the company over concerns about how the drink was being marketed.
The FDA's warning letter says Redux is illegally advertising the drink as an "alternative to an illicit street drug, and certain ingredients contained therein are intended to prevent, treat, or cure disease conditions." The letter goes on to cite the company's Cocaine product Web site that uses words like "The Legal Alternative" and the product name spelled out in a white granular substance.
Redux says its Cocaine product contains no illegal drugs and is just an energy drink but it will be pulled to be renamed. The company expects the product to be back on shelves within a few weeks.