1. Home
  2. Business & Finance
  3. Advertising
Advertising Blog

From Apryl Duncan, for About.com

Shrek's Fiona Lands HP Gig

Tuesday May 15, 2007
Shrek the Third promotions are flooding the airwaves and the Web but one movie tie-in is really standing out. Shrek's wife Fiona, voiced by actress Cameron Diaz, is pitching HP's DV6000 notebook. Just like other ads in "The Computer is Personal Again" campaign, Fiona shows what she uses her computer for. A related photo contest asks contestants to send in their Shrek-inspired photos for a chance to win cameras, printers and other prizes.

More on Shrek in Commercials:

Shrek is also busy promoting the movie. He's pitching healthy food choices at McDonald's while the movie itself is involved with food tie-ins with Pepsico, Masterfoods, Pez and Kellogg's.
Explore Advertising
About.com Special Features

Start your new business on the right foot with these helpful tips. More >

Easy steps to take control of your credit card debt. More >

  1. Home
  2. Business & Finance
  3. Advertising

©2009 About.com, a part of The New York Times Company.

All rights reserved.