Arby's and NBC Market to Your Lunch Break
Thursday June 14, 2007
Fast food chain Arby's and NBC have teamed up to offer shorts from Saturday Night Live, The Office, 30 Rock and more to workers on their lunch break. The Web site, TheLunchBreakShow.com, allows site visitors to watch portions of their favorite shows only between noon and 2 p.m. in their time zone.
Arby's is the sole advertiser and it shows on TheLunchBreakShow's Web site. The design looks more like you've landed on Arby's site, complete with a banner ad and commercials.
But Arby's isn't the only one looking to get a buck. NBC is using the site as a test to find out if viewers are interested in seeing prime time shows during the day.
More on Network Programming Hitting the Internet
The Internet is the cheaper alternative to broadcast airwaves and the programming possibilities give networks a variety of shows to offer anyone who's sitting at their computer during the day. Offering the programming also gives the networks the chance to sell advertising and advertisers to spend money while reaching customers in a low cost medium.
Arby's is the sole advertiser and it shows on TheLunchBreakShow's Web site. The design looks more like you've landed on Arby's site, complete with a banner ad and commercials.
But Arby's isn't the only one looking to get a buck. NBC is using the site as a test to find out if viewers are interested in seeing prime time shows during the day.
More on Network Programming Hitting the Internet
The Internet is the cheaper alternative to broadcast airwaves and the programming possibilities give networks a variety of shows to offer anyone who's sitting at their computer during the day. Offering the programming also gives the networks the chance to sell advertising and advertisers to spend money while reaching customers in a low cost medium.