Chrysler Advertises Minivan Through Nickelodeon

The 2008 Town and Country minivan will be front and center this summer as Nickelodeon's "Slime Across America" tour kicks off July 7. Chrysler has signed a multimillion-dollar deal to be the sole automotive sponsor of the tour.

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On-air advertising will begin October 1 with Chrysler commercials starring Nickelodeon character Jimmy Neutron. The customized ads will feature the boy genius inventor touting the Sirius Backseat TV amenity in the Town & Country.

GM put Hummers in Happy Meals. Jimmy Neutron is pitching a minivan with the kid-friendly Sirius Backseat TV. Is advertising to families through their children going too far? What do you think?

More on Chrysler and Nickelodeon:

Nickelodeon will also benefit from the deal. The Viacom-owned channel's Nick Hotels will be promoted on Chrysler.com