McDonald's Rap on YouTube Catches Agency's Attention
Friday July 27, 2007
A YouTube video showing two guys rapping about McDonald's Chicken McNuggets made its way to the fast food chain's ad agency, Arnold Worldwide. Now the spoof is a commercial airing on New York TV stations.
The video has more than 155,000 views, over 400 comments and rates four stars on YouTube as of this writing. Viral videos are showing both advertisers and agencies that sometimes even a well-executed, million-dollar campaign can't do everything a little Internet buzz can.
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The video has more than 155,000 views, over 400 comments and rates four stars on YouTube as of this writing. Viral videos are showing both advertisers and agencies that sometimes even a well-executed, million-dollar campaign can't do everything a little Internet buzz can.


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