Study Shows Mattel's Recalls Affect Wal-Mart

A new study shows consumers are losing their trust in Wal-Mart over Mattel's recalls. Strategic Name Development, a marketing consultant group, conducted the study between August 22 and 23, just before a third Mattel recall was announced.

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The company surveyed 503 consumers online and found that only 40-percent of them trust Wal-Mart to keep them safe from products made in China. When asked about buying from Wal-Mart vs. Target, 39-percent said they were more fearful to buy from Wal-Mart while only 22-percent said the same about Target.

More on the Recalls Affecting Retailers

A whopping 56-percent responded that Wal-Mart cared more about profits than people while 41-percent said the same about Target. Even though the study doesn't show favorable results for Wal-Mart, a spokesperson for the company tells Brandweek the company is doing fine.