"Save Money. Live Better." That's the Wal-Mart slogan replacing "Always low prices" after a 19 year run.

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Wal-Mart is launching a new ad campaign with the new slogan. Commercials aim to show consumers how shopping at Wal-Mart and "saving money on the little things" can add up for families. Research company Global Insight's 2006 report shows Wal-Mart saves families $2,500 each year, which adds up to $287 billion in savings for all of its customers. That's an increase of 7.3 percent since 2004 when the report showed a savings of $2,329 per family. Wal-Mart uses this information in its new ads to promote the "Save Money. Live Better" slogan.