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From Apryl Duncan, for About.com

Super Bowl XLII Ad Inventory Almost Sold Out

Wednesday October 31, 2007
Super Bowl XLII ad inventory is 90-percent sold out. With about three months left to go before the February 3, 2008, big game, the number of advertisers committing so early is a deviation from years past.

FOX, the network that has the Super Bowl this year, says about 52 of the 58 in-game ad units are sold. Last year, CBS only had 42 ad units sold in mid-January. A 30-second spot is going for a reported $2.7 million. FOX is also offering an incentive to get on board. The network has teamed with MySpace to have all commercials appearing in Super Bowl XLII to also appear on MySpace.com.

Comments

November 5, 2007 at 10:46 pm
(1) Starrpoint says:

I wonder if that means the ads will be better, with more time to prepare. Last years were disappointing. I watch the game each year for the ads!

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