Super Bowl XLII ad inventory is 90-percent sold out. With about three months left to go before the February 3, 2008, big game, the number of advertisers committing so early is a deviation from years past.
FOX, the network that has the Super Bowl this year, says about 52 of the 58 in-game ad units are sold. Last year, CBS only had 42 ad units sold in mid-January.
FOX, the network that has the Super Bowl this year, says about 52 of the 58 in-game ad units are sold. Last year, CBS only had 42 ad units sold in mid-January.
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I wonder if that means the ads will be better, with more time to prepare. Last years were disappointing. I watch the game each year for the ads!