If you want to smell like Paris Hilton, here's your chance. Can Can is the fifth new fragrance she's launching, backed by a $5 million ad campaign.

• See the Print Ad: Paris Launches Can Can
• Controversial Commercial: Paris Washes the Car for a Burger
• Paris Goes Yellow: Hilton Stars in German Yellow Pages Ad

Video ads are running on the Jumbotron billboard in New York's Times Square. The ad is scheduled to air 2,700 times over an eight-week period.

Parlux is producing Can Can. The company projects the new Paris scent will bring in around $20 million in its first year of sales.