Facebook is hoping to attract advertisers with Facebook Ads, an ad unit that automatically adapts to what Facebook users are writing about. If a user talks about the new Mazda CX-7 they just bought, for example, the post appears in their friends' news feeds along with a Mazda ad.
Some of the advertisers who've already signed up for Facebook Ads include Sprite, CitySearch and Blockbuster. Not to be left behind, competitor MySpace.com launched Hypertargeting this week, an ad program similar to Facebook ads.
- Press Release: Facebook Launches Facebook Ads
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Some of the advertisers who've already signed up for Facebook Ads include Sprite, CitySearch and Blockbuster. Not to be left behind, competitor MySpace.com launched Hypertargeting this week, an ad program similar to Facebook ads.
It’s so interesting to watch as these new online mediums develop. The creativity to integrate the two technologies to a business platform is just incredible. I am sure this will open new markets.