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FromApryl Duncan, Former About.com Guide to Advertising

Recalled Aqua Dots Toy Advertised Almost Three Weeks Later

Monday November 26, 2007
Toys R Us and Target have both advertised a sale on Aqua Dots, even though the bead toy was recalled November 7, 2007, after testing showed the beads contained the "date-rape" drug chemical gamma hydroxy butyrate. Target distributed its circular in 47 states for the Aqua Dots Super Studio for a Black Friday sale. Toys R Us distributed its flier Sunday. Both stores say the toy is not being sold and that the circulars were printed before the recall. They also say you might see even more Aqua Dots sales advertised over the next couple of weeks.

Target spokesperson Brie Heath tells the Associated Press that its circulars were "so far into production that we couldn't impact it when we heard about the recall." She says the company took out a newspaper ad in major cities to announce that Aqua Dots were not being sold at its stores.

Should the stores have sent the circulars back into production to remove the Aqua Dots from appearing on sale? Share your opinion.
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