Hyundai May Sideline Super Bowl Ads
Thursday January 17, 2008
Automotive News is reporting that Hyundai Motor America may drop its commitment for two Super Bowl XLII commercials. The company says a slow economy has sent the decision back into review.
- Hyundai Lures Customers: Free Music Downloads Offered
- Hyundai's Agency Wins: Adweek Names Agency of the Year
Comments
Depends on what product they are featuring in their 30s spot. Not only are 90+ Million viewers anticipated to watch the big game but this is also the most robust time during the year for American economy. I have always thought the best time to get a good deal is in the winter. Hopefully Hyundai presents a car that reflects current viewers perception of what they would like to drive at the moment. Fuel-efficiency and safety features are key. Many of the other car companies are doing spots featuring high-end luxury vehicles or larger vehicles types. Not good for a slow economy.
If anyone is interested in viewing what Hyundai and other brands advertise during the Superbowl, head over to http://www.firebrand.com to view the best of the best on the website. Also tune in the day after the Super Bowl to ION TV for Firebrand Monday at 11pm commercial fanatics!!