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From Apryl Duncan, for About.com

Hyundai May Sideline Super Bowl Ads

Thursday January 17, 2008
Automotive News is reporting that Hyundai Motor America may drop its commitment for two Super Bowl XLII commercials. The company says a slow economy has sent the decision back into review. In October 2007, Hyundai said it would become a first-time Super Bowl advertise and signed up for two 30-second spots. With prices for Super Bowl XLII ads going for a reported $2.7 million to $3 million for each 30 seconds, Hyundai spokesman Chris Hosford tells Automotive News, "Is this the best thing to do with our advertising funds in the first quarter?"
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