Automotive News is reporting that Hyundai Motor America may drop its commitment for two Super Bowl XLII commercials. The company says a slow economy has sent the decision back into review.
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Depends on what product they are featuring in their 30s spot. Not only are 90+ Million viewers anticipated to watch the big game but this is also the most robust time during the year for American economy. I have always thought the best time to get a good deal is in the winter. Hopefully Hyundai presents a car that reflects current viewers perception of what they would like to drive at the moment. Fuel-efficiency and safety features are key. Many of the other car companies are doing spots featuring high-end luxury vehicles or larger vehicles types. Not good for a slow economy.
If anyone is interested in viewing what Hyundai and other brands advertise during the Superbowl, head over to http://www.firebrand.com to view the best of the best on the website. Also tune in the day after the Super Bowl to ION TV for Firebrand Monday at 11pm commercial fanatics!!