Hyundai May Sideline Super Bowl Ads

Automotive News is reporting that Hyundai Motor America may drop its commitment for two Super Bowl XLII commercials. The company says a slow economy has sent the decision back into review.

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In October 2007, Hyundai said it would become a first-time Super Bowl advertise and signed up for two 30-second spots. With prices for Super Bowl XLII ads going for a reported $2.7 million to $3 million for each 30 seconds, Hyundai spokesman Chris Hosford tells Automotive News, "Is this the best thing to do with our advertising funds in the first quarter?"