Wal-Mart and Disney Consumer Products will partner to sell Hannah Montana products. The "Hannah Montana Shops" will become a part of 750 Wal-Mart stores across the U.S. and will sell a variety of items like purses, bedding, cosmetics and video games.
A movie ad and point of purchase campaign will also be part of the deal. Movie ads will air in theaters before Hannah Montana & Miley Cyrus: Best of Both Worlds Concert Movie. Other ads will run before movies aimed at the tween demographic. Point of purchase materials will also be included in the campaign.
A movie ad and point of purchase campaign will also be part of the deal. Movie ads will air in theaters before Hannah Montana & Miley Cyrus: Best of Both Worlds Concert Movie. Other ads will run before movies aimed at the tween demographic. Point of purchase materials will also be included in the campaign.
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