Advertising

  1. Home
  2. Business & Finance
  3. Advertising

Advertising Blog

From Apryl Duncan, for About.com

Hannah Montana Shops at Wal-Mart

Monday February 11, 2008
Wal-Mart and Disney Consumer Products will partner to sell Hannah Montana products. The "Hannah Montana Shops" will become a part of 750 Wal-Mart stores across the U.S. and will sell a variety of items like purses, bedding, cosmetics and video games.

A movie ad and point of purchase campaign will also be part of the deal. Movie ads will air in theaters before Hannah Montana & Miley Cyrus: Best of Both Worlds Concert Movie. Other ads will run before movies aimed at the tween demographic. Point of purchase materials will also be included in the campaign.

Comments

No comments yet. Leave a Comment

Leave a Comment

Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

Explore Advertising

About.com Special Features

Building Your Small Business

Get the best tips on starting up and staying competitive. More >

Best Moves in a Bad Economy

Stay on top in this tough economy with our smart, easy-to-follow financial tips. More >

Advertising

  1. Home
  2. Business & Finance
  3. Advertising

©2009 About.com, a part of The New York Times Company.

All rights reserved.