Welch's Serves Up Lickable Ads

Want a taste test of Welch's grape juice? Pick up this month's issue of People magazine.

• More News: Beverage-Related Ad News

Welch's bought full page lickable print ads to give consumers the chance to try the grape juice before they buy. The front of the ad looks like your typical print ad showing the product. The back has a removable strip that peels off much like breath strips.

Can't quite picture how this works? The Erie Times offers a very detailed photo of a taste test in progress.