Keith Richards the Face Of Louis Vuitton

Rolling Stones guitarist Keith Richards is appearing in a new Louis Vuitton ad campaign. Photographer Annie Leibowitz shot the ad that uses the tagline, "Some journeys cannot be put into words. New York 3 a.m. Blues in C."

• See the Ad: Keith Richards for Louis Vuitton
• Do Celebrity Endorsements Work: Share Your Opinion

Richards joins former Louis Vuitton celebrity endorsers Mikhail Gorbachev, Catherine Deneuve, Steffi Graf and Andre Agassi. This is the first ad campaign he has ever been a part of. The ad will start appearing in April publications.

You open up your favorite magazine and see Keith Richards sitting on a bed with his guitar. Do you want to rush right out and buy a Louis Vuitton handbag. Have you ever bought something because a celebrity caught your attention in the endorsement? Tell us what you think about celebrity endorsemenst and the power they have over consumers.