Family Circle and NASCAR Cook Together for Show

Family Circle magazine and NASCAR are teaming up for a new reality show. NASCAR: Serving It Up will be a syndicated cooking competition show featuring Family Circle recipes served up at NASCAR events.

• A Good Idea?: What Do You Think About This Cross-Promotion
• NASCAR's New Sponsor: Scientology Promotes Race Team
• Kelly Clarkson Enters the Race: Singer Partners with NASCAR
• NASCAR's Black Flag: AT&T Sues Over Logo Change

The deal will include editorials in the magazine and NASCAR side promotions. Episodes will begin airing in September 2008 with 40 half-hour shows planned, including a national final cook-off with celebrity judges on the panel.

Cooking competition shows have been a success in the past. But will this cross-promotion be a success? Discuss this topic.