Family Circle magazine and NASCAR are teaming up for a new reality show. NASCAR: Serving It Up will be a syndicated cooking competition show featuring Family Circle recipes served up at NASCAR events.
Cooking competition shows have been a success in the past. But will this cross-promotion be a success? Discuss this topic.
- A Good Idea?: What Do You Think About This Cross-Promotion
- NASCAR's New Sponsor: Scientology Promotes Race Team
- Kelly Clarkson Enters the Race: Singer Partners with NASCAR
- NASCAR's Black Flag: AT&T Sues Over Logo Change
Cooking competition shows have been a success in the past. But will this cross-promotion be a success? Discuss this topic.
Good question because I don’t understand the point of this crosspromotion. Besides a bunch of people cooking at a nascar race, it does not seem to offer either nascar or Family Circle much return for the venture.