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Celebrities Go for the Underwear Ads

By March 18, 2008

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Celebrities are showing off their knickers. Two celebrities have just signed on to become endorsers for two different underwear brands. Sarah Chalke, of Scrubs fame, has signed on to star in the Hanes "Wedgie Free" campaign for the brand's new "no ride-up panties." She joins other Hanes endorsers like Jennifer Love Hewitt, Jackie Chan, Michael Jordan, Cuba Gooding, Jr., Christina Applegate, Marisa Tomei and Kevin Bacon.

Hitch and We Own the Night star Eva Mendes has also signed an underwear endorsement deal to sport Calvin Klein underwear. Earlier this year, she signed a reported $3-5 million deal to become the face of Calvin Klein Fragrances for a campaign debuting this fall. The underwear ads will also debut this fall.

Celebrities have been appearing in underwear ads for decades. Who else can you name that's appeared in undies ads?
March 18, 2008 at 11:40 am
(1) Ericka says:

Kelly Ripa for Jockey.

Susan Sarandon for Underalls but this was before she was famous.

March 18, 2008 at 2:02 pm
(2) Dani says:

Mark Wahlberg used to be in Calvin Klein underwear advertisements.

March 24, 2008 at 2:23 pm
(3) Lani says:

Whose the old gal that advertises Depends?

March 24, 2008 at 5:44 pm
(4) Jillian says:

It was June Lockhart that did the Depends commercials.

March 24, 2008 at 5:46 pm
(5) Gabbie says:

David Beckham does Armani underwear ads. I read that Calvin Klein wanted Patriots quarterback Tom Brady to be an underwear model but I never found out if that deal was signed.

March 24, 2008 at 9:20 pm
(6) alexander says:

what about Teri garr And her famous Ads for fruit of the loom between 1990-1992? they were famous too.

April 6, 2008 at 8:35 pm
(7) faisal fayyaz says:

the bigger campaign one before DBeckham was upcoming model and actor Antonio Sabato Jr, for CK (prior to Kate Moss and Marky Mark ( mark wahlberg)for again CK

May 7, 2008 at 5:09 pm
(8) jonathan says:

alan thicke was in Fruit of The Loom commercials many years ago and we even had a brief glimps of him in tighty whities….

December 2, 2008 at 8:06 pm
(9) anita says:

who was the original spokesmen for hanes he may have been in sports ??

January 9, 2009 at 11:56 pm
(10) xello says:

Taking it back a few years…

These sports legends did endorsements for Jockey underwear.

Babe Ruth, Ty Cobb, Byron Nelson, Red Grange, Jim Palmer and Nadia Comaneci.

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