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Hitch and We Own the Night star Eva Mendes has also signed an underwear endorsement deal to sport Calvin Klein underwear. Earlier this year, she signed a reported $3-5 million deal to become the face of Calvin Klein Fragrances for a campaign debuting this fall. The underwear ads will also debut this fall.
Celebrities have been appearing in underwear ads for decades. Who else can you name that's appeared in undies ads?