Expanding Online Advertising Coverage

Perhaps the most interesting trend in the world of advertising is the rise of the "integrated" sale. What that means is that the world of digital ads is increasingly merging with the world of print and broadcast advertising.

If you're a media buyer, a publisher, a salesman, or anyone else who follows the industry, you've probably felt the pressure to begin thinking of online ads as part of a larger, more holistic package. So have we.

So we're taking action.

Onlineadvertising.about.com is merging with this site. Now you can find everything you need in a single location -- just like in an integrated ad package.

Cory Treffiletti, who had been blogging about online advertising, will continue his campaign to spread the good word about digital ads at his own site: Treffiletti.com. Savvy media buyers will bookmark that site right away.

Here at About.com's Advertising site, we'll expand coverage into the world of digital advertising. This site will also be the new home for many of the articles and videos that once lived at onlineadvertising.about.com. So you'll still have access to some of the best material about the world of digital marketing.

Enjoy!