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From Apryl Duncan, for About.com

Expanding Online Advertising Coverage

Tuesday April 8, 2008
Perhaps the most interesting trend in the world of advertising is the rise of the "integrated" sale. What that means is that the world of digital ads is increasingly merging with the world of print and broadcast advertising.

If you're a media buyer, a publisher, a salesman, or anyone else who follows the industry, you've probably felt the pressure to begin thinking of online ads as part of a larger, more holistic package. So have we.

So we're taking action.

Onlineadvertising.about.com is merging with this site. Now you can find everything you need in a single location -- just like in an integrated ad package.

Cory Treffiletti, who had been blogging about online advertising, will continue his campaign to spread the good word about digital ads at his own site: Treffiletti.com. Savvy media buyers will bookmark that site right away.

Here at About.com's Advertising site, we'll expand coverage into the world of digital advertising. This site will also be the new home for many of the articles and videos that once lived at onlineadvertising.about.com. So you'll still have access to some of the best material about the world of digital marketing.

Enjoy!

Comments

April 15, 2008 at 2:02 am
(1) Nabil says:

Keep up the good work Apryl…i am a regular
visitor to your site!

April 15, 2008 at 11:16 am
(2) advertising says:

Thank you Nabil! I appreciate your comments.

-Apryl Duncan
Advertising Guide
http://advertising.about.com

April 21, 2008 at 9:32 pm
(3) Hussein Fazal says:

I wonder if this is the place to be talking about an advertising network AdParlor that is designed specifically to target social networking sites. In under one month, we are already serving over 50,000 impressions / day. Advertisers are seeing phenomenal conversion rates and Publishers are seeing revenues well above industry standards. This is all possible due to our focus on social networking sites and our innovative tagging system.

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