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From Apryl Duncan, for About.com

Sounding Off on the Advertising Industry

Thursday April 24, 2008
Food, diapers, personals and starting your business. These are the hot topics being discussed in the ad industry this week:
  • "This is the dumbest idea for a campaign I have seen in a long time. If it is supposed to be a joke, they did a terrible job of promoting it as a joke. I don’t think customers like to be the butt of a company’s ill-conceived joke either. " -Adam on Pizza Hut or Pasta Hut?

  • "I appreciate this simple but really effective hint you let us in your post: We should always get our planning done before going in the field." -Frequentia on Developing Your Start-Up's Ad Strategy

  • "Since ALL diapers companies that advertise on TV talk about the shape, absorbency, etc., of their diapers, I just figured that commercial was talking about generic diapers. I’m disappointed to see P & G making a big deal of this." -A Grandma on Judge Rules Huggies Ads Can Stay on the Air

  • "Just goes to show you that there is a lot of money to be made in the Personals and dating industry. I’m not surprised to see a budget this big." -A Lawyer on Chemistry.com Adds $40 Million Campaign
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