Sounding Off on the Advertising Industry
Thursday April 24, 2008
Food, diapers, personals and starting your business. These are the hot topics being discussed in the ad industry this week:
- "This is the dumbest idea for a campaign I have seen in a long time. If it is supposed to be a joke, they did a terrible job of promoting it as a joke. I don’t think customers like to be the butt of a company’s ill-conceived joke either. " -Adam on Pizza Hut or Pasta Hut?
- "I appreciate this simple but really effective hint you let us in your post: We should always get our planning done before going in the field." -Frequentia on Developing Your Start-Up's Ad Strategy
- "Since ALL diapers companies that advertise on TV talk about the shape, absorbency, etc., of their diapers, I just figured that commercial was talking about generic diapers. I’m disappointed to see P & G making a big deal of this." -A Grandma on Judge Rules Huggies Ads Can Stay on the Air
- "Just goes to show you that there is a lot of money to be made in the Personals and dating industry. I’m not surprised to see a budget this big." -A Lawyer on Chemistry.com Adds $40 Million Campaign
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