Advertising

  1. Home
  2. Business & Finance
  3. Advertising

Advertising Blog

From Apryl Duncan, for About.com

Wendy's Sold to Arby's Owner

Tuesday April 29, 2008
Fast food restaurant Wendy's has been sold for a reported $2.34 billion. The number three burger chain will now be a part of Triarc, which owns Arby's. Triarc is owned by Nelson Peltz, who has helped turn around companies like Heinz and Snapple. Wendy's has been having problems since the death of founder Dave Thomas in 2002. The chain experienced a turnover on ad campaigns like Mr. Wendy and the Red Wig commercials.

The family of Dave Thomas opposes the all-stock deal and wanted Wendy's franchisee David Karam to take over the company. Daughter Pam Thomas Farber says the Triarc deal is devastating news.

Can Triarc save Wendy's? Talk about it.

Comments

May 17, 2008 at 9:39 pm
(1) james says:

would be a good time to join arbys menu in wendys stores.

Leave a Comment

Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

Explore Advertising

About.com Special Features

Building Your Small Business

Get the best tips on starting up and staying competitive. More >

Best Moves in a Bad Economy

Stay on top in this tough economy with our smart, easy-to-follow financial tips. More >

Advertising

  1. Home
  2. Business & Finance
  3. Advertising

©2009 About.com, a part of The New York Times Company.

All rights reserved.