Honda and London's Channel 4 joined forces to create a live skydiving ad. The ad starts with the skydivers jumping out of the plane and then spelling out each letter in "Honda."
More on the Honda Skydiving Ad:
Tragically, the plane used in the commercial crashed a day after shooting the ad, killing the pilot and a skydiver. Nine skydivers survived with four of them suffering injuries.
Honda did release a statement that reads in part, "No one on the plane was in any way connected to Honda or with the company's advertising shoot."
- See the Ad: Honda Skydiving
More on the Honda Skydiving Ad:
Tragically, the plane used in the commercial crashed a day after shooting the ad, killing the pilot and a skydiver. Nine skydivers survived with four of them suffering injuries.
Honda did release a statement that reads in part, "No one on the plane was in any way connected to Honda or with the company's advertising shoot."
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