New J.C. Penney Ad Campaign Flashes Back to the 80s
Thursday July 17, 2008
J.C. Penney is launching a new ad campaign for the back-to-school rush. If you're a fan of the movie The Breakfast Club, these commercials will give you déjà vu.
The "Get that look" ads will feature kids in five new brands coming to J.C. Penney reenacting familiar scenes from the movie. There's even a cover of the movie's most famous song, "Don't You Forget About Me" performed by New Found Glory.
Saatchi & Saatchi, New York, created the campaign that will kick off with a 60-second in theater spot debuting July 18. Commercials will be seen in 93-percent of U.S. movie theaters, with TV, radio, in-store and online ads rolling out over the next seven weeks.
J.C. Penney spent $362 million in advertising last year, not including online ad spending.
The "Get that look" ads will feature kids in five new brands coming to J.C. Penney reenacting familiar scenes from the movie. There's even a cover of the movie's most famous song, "Don't You Forget About Me" performed by New Found Glory.
Saatchi & Saatchi, New York, created the campaign that will kick off with a 60-second in theater spot debuting July 18. Commercials will be seen in 93-percent of U.S. movie theaters, with TV, radio, in-store and online ads rolling out over the next seven weeks.
J.C. Penney spent $362 million in advertising last year, not including online ad spending.