1. Home
  2. Business & Finance
  3. Advertising
Advertising Blog

From Apryl Duncan, Former About.com Guide to Advertising

New Kohl's Ads Get Kids Ready for School

Saturday July 19, 2008
Retailers are preparing for big bucks to be spent on back-to-school clothing. Kohl's is launching its "Inspired" campaign one week after J.C. Penney goes retro for its ads.

Singer Lenny Kravitz and his new song "Love Revolution" will be featured in ads as well as actress and Candie's girl Hayden Panettiere. Avril Lavigne, Plain White T's, The Red Jumpsuit Apparatus and Vanessa Carlton will star in another version of the ads.

Look for 30- and 60-second spots to begin airing July 27.
Explore Advertising
About.com Special Features

10 Things You Can Do Today to Improve Your Credit

Easy steps to take control of your credit card debt. More >

Holiday Central

What to eat, where to go, fun things to do and how to save money on the perfect gifts. More >

  1. Home
  2. Business & Finance
  3. Advertising

©2009 About.com, a part of The New York Times Company.

All rights reserved.