McDonald's Advertises Through 40-Acre Corn Maze

In mid-July Papa John's announced plans to grow a crop circle ad in the wheat fields near Colorado's Denver International Airport to promote its whole wheat crust. Now McDonald's is promoting its new McCafe coffees using a 40-acre corn maze near Lincoln, Nebraska.

• Effective Advertising Method?:
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• See the Maze:
  McDonald's Corn Maze Ad

Visitors can navigate through the 2008 McDonald's Maze at Benson Farms and get a coupon for a free McCafe latte, mocha or cappuccino. The most difficult maze phase takes 45 to 90 minutes to explore.

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